Posts tagged: SEO

Jun 28 2010

Are SEO services worth your money?

* I am not sure that there are definitive answers. Would you be thinking of a specific area of SEO?

Much of what I consider to be SEO involves the underlying code of a website. As a freelance website designer, I have made a point of following best practice not only for SEO but also for accessibility. I’ve become wary of people who ask me ‘just to take a quick look’ at their websites because I can pick up on all sorts of things that need amending, yet I’m often left with the question, What are these people trying to sell, and why? And why should I buy from them?

When looking for a product myself, I rarely click on advertising and if I do, I don’t necessarily buy from the company that advertised. Invariably I buy either from a company listed on the first page of organic results or a company with which I’m already signed up. I read reviews of products. If I’ve had good service, I return to buy again. I don’t necessarily search the web once more for a new supplier.

I am influenced by the copy on a website and in asking your question, perhaps you may be thinking more particularly of the work involved in keyword analysis and incorporating this into the written copy.

Has ‘impartial’ research been done on how successful this is at attracting potential customers? Are there industry indicators on RoI? eConsultancy is one such company. You’ll need to pay for the market reports.

You’re more likely to show up higher on Google if you rejuvenate your website with new items and copy. Websites can’t remain static and expect to retain high positions in search results.

Whether SEO is worth the money could be a variant on ‘How long is a piece of string?’ To do a thorough job on a variety of SEO tasks requires somebody’s time. That somebody should be someone who knows what they’re doing and understands the way the net is moving. The SEO professional should also understand the need to liaise with the website designer. Is the business owner willing to pay the price for that knowledge, the liaison and the time required?

You can do SEO yourself, which is why eBusiness Club puts on seminars for business people. But how much time and effort are you prepared to devote to the task? Would you be better off outsourcing the work? Do you use analytics programs to measure response rates to structural and content changes in your website? How well do you understand the analytics? The seminars are probably better suited to familiarising business people with what they should expect from a SEO practitioner.

As a business owner, are you quite clear about your Call to Action and your USP? Are you prepared to continually oversee your web presence?

The goalposts are moving constantly on the web. Analysis shows that Facebook now accounts for more website traffic than Google and that social networks and forums have overtaken search engine traffic in UK this year. The implication is that many b2c companies need to have a Facebook presence in order to make contact with clients. And companies need to be alert to what is being said about them on on social networks. Customers may not be finding you via Google because they ask other people on Facebook about the best product, the best holiday, the best airline, the best car hire company, instead.

Watch out for SEO companies offering social media management.

* Sarah Whitticase posed this question on the LinkedIn Group, Business Scene – East Midlands – How visible are you?. This post is the text of my reply.

Jan 21 2009

Google Reader says ‘square is the new round’

Google Reader has declared that ‘square is the new round.’ That was the message that I spotted in the Google Reader blog a couple of days ago.

As well as introducing its new favicon, the tiny square image that you should spot in the address bar, Google has revamped its online RSS reader to reflect calmer, less intrusive colour schemes, AND, square corners.

In the several workshops that I went to last year on online optimization and marketing and SEO, attendees were told that Web 2.0 was characterized by rounded corners. Since we were all there to learn how to increase our online profiles, we were advised to use Web 2.0 graphical elements.

I decided to use rounded corners for my right hand links. But I never really liked them. They looked clumsy on the page. So I’ve been glad to revert to my normal rectangular style today.

Google has a point. Any element on a web page that distracts the visitor from reading and scanning the content wastes the visitor’s time.

Google’s Online Reader has to present a lot of information. I am only following 35 blogs and news sources in my Reader but that encompasses hundreds of stories a day. Somehow, Google has to get that information to me on one screen, so that I don’t have to scroll unnecessarily.

The re-design of the Reader aims to direct the eye to the main content. Collapsible menus allow you to focus on what you want to read first.

Some people monitor far more blogs than I do. I wonder how much time they actually manage to spend working, because monitoring news sources is a time consuming task.

I’ve adopted another way of accessing RSS feeds with Google. If you have a Google account, you can design your own Google entry page, called iGoogle. I have added tabs which focus on topics of interest to me.

I am pleased to share with you my SEO tab which I use to update myself with posts from writers blogging about Search Engine Optimization. It’s very far from being an exhaustive list, but it’s a start.

And here’s a post from the Google Reader blog to show you how to start using Google Reader to access your RSS feeds.

Any questions, please get in touch.

Dec 30 2008

Now offering SEO and Online Marketing

I’ve just refurbished my website and its companion blog, SoozNooz.

October through to December, I’ve been very lucky to be able to attend several business seminars sponsored by East Midlands Business Link, paid for by the East Midlands Development Agency.

The seminars have come at an auspicious time for me, covering issues of online marketing, search engine optimisation, selling online, pay-per-click advertising and social networking.

I’ve already implemented many of the practices suggested, which means I’m on the right path. All the same, I learnt something new in every session, making the investment in time very worthwhile.

I’ve discovered over the last year or so, that when I tell people that I design websites, they ask me to take a look at theirs.  “I’ve just paid out all this money on a new website, and I’m not getting any business from it!” they complain.

It takes no time at all on clicking through to their sites, to discover that the designers have not optimised them.  Simple things like Flash animations without entry text, no page titles, lack of copy text on the home page and generally, no targeted proposition or call to action.

I think there is going to be more and more emphasis in the future on making your website work for you, rather than just on building websites to have a directory presence on the web.  Online marketing is all about connecting with your customers.  Use your experience in dealing with customers face-to-face combined with web 2.0 technology to sell online.

For example, I’m hoping to have my bathroom overhauled in January.  It makes sense to me to look at bathroom websites to see what ideas bathroom companies can offer and evidence of their work.  Very few of the tradesmen who came to see me had an understanding of this need, often dismissing their websites as ‘something the wife does.’

Search Engine Optimisation (SEO) is a structured process which aims to lift your website to the top of Google search engine results for your particular product or service.  There’s no mystery about how it’s done.  There’s plenty of websites out there falling over themselves to offer advice.  In fact, Google offers some of the best resources.  See my page on SEO for some starter links.

In the end though, do you have the time?  This is work that you can out-source. Or you may like some guidance on how to set up your own SEO strategy and maintain it yourself.  These are services which I am now offering.  Call me on +44(0)1509 650759 to talk through the options.

WordPress Themes